New style for Paula

I got to the four finalist in a design competition organized by Paulig. The idea was to design a new outfit for Paula girl who’s has been the face of Paulig for  ages.

The starting point of a new style of Paula’s outfit was the preservation of traditions and highlighting fresh vibe. The attire is repeating a pattern of stylized Sääksmäki national dress floral pattern, which was a source of inspiration for the outfit. The outfit consist a shirt with embroidered collar and lace sleeves, a skirt made of wool blend and a handbag/clutch made of reindeer leather with a floral detail created with pyrography technique.

 

Men’s wear

I designed and made a long sleeved shirt and also did the styling for my good friend Antti for a Juha Mustonen Yksi book publishing and fashion photography exhibition opening party last autumn. Now I finally got at the KontrolZ studios and Juha took the shots. Go check the  photos here.