Random Saturday Fun

I had an inspiration boost on last Friday evening and did some new gear for this autumn. I had had an idea for a while to take some photos at this location and on Saturday I called my friend Tiina to model me. We had so much fun because Tiina never ever looks serious, but she’s brilliant and of  course she nailed it. Thank you Tiina.

Textures and details

It’s nice t times to find some “extra time” to do clothing for yourself and friends on free time. This was a prototype of a men’s shirt/light jacket. Mix of black denim and cotton with subtle texture. Metal buttons with loops are this garments speciality.


New styles


Here are some new pieces that I have designed and sewn this Autumn/Winter. Big thank you for Kaisa and Pompa for modeling.

New style for Paula

I got to the four finalist in a design competition organized by Paulig. The idea was to design a new outfit for Paula girl who’s has been the face of Paulig for  ages.

The starting point of a new style of Paula’s outfit was the preservation of traditions and highlighting fresh vibe. The attire is repeating a pattern of stylized Sääksmäki national dress floral pattern, which was a source of inspiration for the outfit. The outfit consist a shirt with embroidered collar and lace sleeves, a skirt made of wool blend and a handbag/clutch made of reindeer leather with a floral detail created with pyrography technique.


Men’s wear

I designed and made a long sleeved shirt and also did the styling for my good friend Antti for a Juha Mustonen Yksi book publishing and fashion photography exhibition opening party last autumn. Now I finally got at the KontrolZ studios and Juha took the shots. Go check the  photos here.

Summer Memories

Here are some photos taken by my friend Emma Tiainen this summer. I am modeling for her in clothes, which I designed and sewed for myself as everyday wear.

Moomin by Ivana Helsinki

The thing that never goes out of fashion and is beloved by the old and the young people – Moomin. So what do you get when you combine Moomin and fashion? Well I tell you that it’s the most cute and cool collection ever. I had an amazing chance to be part of the team assisting in shoots for Moomin by Ivana Helsinki collection. And here’s the film from Söderskär lighthouse island at Porvoo coast line.



Week after filming the collection went public. The fashion show was held at Design Museum in Helsinki.

Filming for Nanso Group

I started internship at Ivana Helsinki in the beginning of August. I have had so much fun working there as a design&marketing assistant. This is one fashion film that I took part as all around assistant – because fashion is sometimes all about multitasking.

Film is for Nanso Group’s  Suvipaula collection which will come out in May 2015. The fashion film is directed, filmed and written by Paola Suhonen who has also designed the collection.